Abercombie What?

Uh...Seriously? Pull your pants up.. and can you please get out of the way so I can read the store name!?

• Purpose- Through the dimmed coloring, minimal text, along with an enlarged photo of a half naked man in front of the store name tells us that this ad is trying to persuade to it's customers that by wearing their clothing name, anyone will look as good as this man in front of your eyes. This advertisement even hides their own product name and tries to first capture your eye with a good-looking body to lure you into their store . After a viewer is drawn to this man's body, they soon then refer back to the store name.  This makes customers believe that A&F clothing is hott, sexual, and the good-looking clothing line to wear and by allowing yourself to feel and look that way, A&F is what must be worn. Done only by showing a half naked, toned man buyers try to relate to this figure as they purchase this brand name.
• Audience- Because this male body is staring right back at us as we stare at him, it not only draws the attention of men, but women.  For men, they will feel this need to purchase this clothing names because "sexy" and "toned" men wear it, as seen in the add.  But, on the other hand, women are also drawn into this ad, seeing as they cannot turn their eyes away from this enlarged, beautiful, sexy male body before their own eyes.  Women will then begin to think that all the "hott" and "cool" men are wearing this product, so they then begin to advertise this to their friends and family members of the opposite sex. Soon, women are loured into this store to see what they have in store for themselves.
• Genre- For this ad, many, if not most of Abercombie and Fitch ads portray 99.9% half naked bodies, touching, groping, kissing and holding one another.  As their store name is usually being hidden behind these sexual poses of men and women either alone or with others, all of these ads display nothing but a raunchy scheme to lure their consumers in. All A&F ads argue that their clothing line is the hip brand to wear and that maybe what comes along with purchasing this brand name will benefit your SEX LIFE, as displayed in multiple other ads. This is done even without having to display any of their clothing products. By displaying toned, head-turning photos of bodies along beside their brand name, allows buyers to assume that this is how they will appear to themselves and others if they are to wear Abercombie and Fitch.
• Tone- This dingy, nude, three word text at the max ad, displays for a sexy, mysterious, fun tone.